Press ReleasesHappy April Fool’s Day. So far nothing has happened to me but I remain on guard. Below are the CJ Tips of the month but before I start I thought I would give you some tips for today.
Lock your computer (this is the most important of all), keep your phone with you at all times, repeatedly check your back for notes, look under your desk for any food stuffs which may have been taped there (this sounds weird but I speak from experience – the offender not the offended). Oh I could go on forever. Above all trust noone. Not even your best friend. Not even your close colleagues.
Anyway – here are the CJ tips of the month for March.
“Using hotlinks to log straight into affiliate networks can save considerable time. The hotlink for Commission Junction is this one. USERNAME needs to be replaced with your login email address and PASSWORD with your… errr… password. It can be used by both publishers and advertisers.
Another example is this hotlink URL for Valueclick Media’s lead generation arm.
You can save the URLs to your browser favorites, although I would recommend you do not do this if your computer is accessible to others.”
James Lamb
Business Intelligence Engineer
“When doing PPC, advertise on specific long tail keywords or multi-phrase search queries. They are more effective than generic keywords because consumers entering specific search terms are almost at the end of their buying cycle and easier to convert.”
Katie Harrod
Account Director
“If you have a blog and are limited for time, why not ask your publisher friends to write guest articles for you? You can reciprocate by doing the same when you have a quieter moment.
This will save you time finding new ideas to write about, attract new readers and offer your subscribers a different viewpoint. Your guest bloggers will benefit by building their profiles with a new audience and you can give them links back to their website(s).”
Jason Baker
Head of Agency Account Management and Publisher Development
“Content publishers can build valuable email lists by offering customers free reports and exclusive advertiser offers in return for customer data. You can use this data to email customers and bring them back to your website.”
Linda O’Connell
Head of Client Services
