Press ReleasesA couple of weeks ago, Mediaplex our as serving company exhibited at TFM&A for the second year in a row. Again, I was really pleasantly surprised that the show was so busy. The events organiser really did a great job, I was half expecting doom and gloom, half empty stands etc but it was packed to the rafters.
We were positioned right by the Online advertising theatre which we were also sponsoring, and quite often the queues to get in went way past our stand. Lots of people couldn’t get into sessions because they were so busy – but fret not! If you missed anything then you can get all of the content here. There were some great speaker sessions, especially (even if I do say so myself) Mediaplex’s Donal Kane talking about ’The Importance of ad serving’ and ValueClick Media’s Richard Sharp talking about the new wave of behavioural targeting (very apt given all the major, mainstream coverage of it in the last few days).
Another one I would recommend is Rory Sutherland of Ogilvy who has to be one of the industry’s best speakers, he never disappoints.
