Here are tips of the week for February. I hope that you enjoy

“If you haven’t done so already, set up a blog to support your affiliate marketing efforts. Blogs can increase organic search listings, attract more customers and enhance brand awareness. The most user-friendly one is WordPress – we use it for this blog.
Create a ‘blog schedule’ to keep your blog updated with regular news, trends and product information.”
Emmanuel Ogidan
Account Director

“Publishers: if you don’t already provide a contact telephone number for your site visitors, consider doing so. Consumers are more inclined to buy via your site if they can speak to someone in person about any queries concerning their purchase or user experience on your website. A contact telephone number also makes your business appear more professional and safer to use.”
Florian Gramshammer
Senior Sales Manager

“Harness the power of social networking: research current trends and customer behaviour by joining Facebook or Twitter, and visiting groups industry peers are joined to. Shared interest groups have invaluable consumer information, feedback and opinion.
However, discipline yourself to not get sidetracked into unproductive activities on these addictive websites!”
Hildegunn Iversen
Key Account Manager

“Using hotlinks to log straight into affiliate networks can save considerable time. The hotlink for Commission Junction is this one. USERNAME needs to be replaced with your login email address and PASSWORD with your… errr… password. It can be used by both publishers and advertisers.
Another example is this hotlink URL for Valueclick Media’s lead generation arm.
You can save the URLs to your browser favorites, although I would recommend you do not do this if your computer is accessible to others.”
James Lamb
Business Intelligence Engineer