The blogs are full of predictions for 2009 at the moment, and they display an interesting variety of ideas which shows that nothing is a dead cert.  One thing that does remain consistent is that, in the right hands, affiliate marketing should flourish and offer many merchants an opportunity to market and sell their products when times are tight.

Carl White, the CEO of ValueClick Europe has recently given his predictions for 2009 in an article for iMedia. They are for the whole of online marketing but interesting nonetheless. Here they are.

 As part of ValueClick we have lots of information about the whole online mix. I work in the ValueClick Media business which is the display advertising arm of ValueClick and I wanted to tell you about a new product we have launched – a unique behavioural targeting solution, Precision Profiles™.

Imagine combining a huge critical mass of consumer online experiences with the most advanced behavioural targeting technology. Then, add the ability to target precise interest segments across our  ad network……..

 If I’ve confused you, let me explain a little bit more in plain English: We anonymously place users into segments based on their actions and likelihood to click or convert in the future. When a user shows signs of being in the market for something that you want to advertise, we will show them your ad. With the market flooded with behavioural targeting solutions, this may not sound exciting, but I can assure you it is different: Read the rest of this entry »

Happy New Year to everyone from all at CJ and thanks to all CJ affiliates for all your hard work in 2008. We hope that you didn’t overindulge too much and aren’t feeling too fragile today.

We are all very excited about 2009 and have lots planned so watch this space to be kept updated with what is happening.