Carl White's predictions for 2009

The blogs are full of predictions for 2009 at the moment, and they display an interesting variety of ideas which shows that nothing is a dead cert.  One thing that does remain consistent is that, in the right hands, affiliate marketing should flourish and offer many merchants an opportunity to market and sell their products when times are tight.

Carl White, the CEO of ValueClick Europe has recently given his predictions for 2009 in an article for iMedia. They are for the whole of online marketing but interesting nonetheless. Here they are.