Performance marketing news site and leading industry events company A4u has rebranded the business and launched a fresh new website.
The company, which is well-known for producing unique and targeted conferences and expos aimed at industry professionals, runs the popular A4u news website and also creates detailed reports and surveys related to the performance marketing sector.
In keeping with the fast moving and expanding performance marketing industry; whereby online marketing and advertising techniques, or specific actions, result in retailers and affiliates/publishers receiving payment, the Bristol-based firm has revamped and upped its offering by launching PerformanceIN.com.
With its experienced and growing team of journalists focused on global performance marketing news, the site devotes new sections specifically to the key disciplines of performance marketing.
As well as the main news and feature sections, there are now eight dedicated areas aimed at those hunting for specific news on affiliate, mobile, social, search, display, email, lead generation and analytics.
There are also separate sections for infographics, case studies, surveys, reports and more. Users can also change their ‘region’ to view news from the UK, Europe, the US or globally. Continue reading →
Press Releases
Last week performance marketing industry news site, PerformanceIN, released their 2013 European Publisher Survey; and we’re on board to recruit publishers to take part and share details of their performance marketing endeavours.
The power of cashback
The IAB/PwC Online Performance Marketing Study revealed cashback sites as the biggest affiliate model within the industry; taking more than a 30% share, with advertisers spending over £200million on the various publisher websites available. Despite such dominance within the market, the cashback model is still questioned by brands who doubt its image. However in such a bargain-hungry economy, consumers are always on the hunt for the best deal and this is the root to its success.
As key publisher, Quidco, hit the 3million member mark last month, we caught up with them to find out exactly how effective the model is and the evidence was all in the numbers.
With a colossal fan base of 124k on Facebook and 100k members joining each month, Quidco is effectively a brand in its own right. The loyalty of their membership base is highlighted by the engagement of their members, that almost a third of users set themselves a target to reach before withdrawing their cashback.
The demographics of the membership base should be enough to reverse any negative perceptions of the model, as Quidco’s most active users are 85% more likely to earn over £40k, are between the ages of 35 and 44, and are more likely to have mortgage than rent. Therefore, such an affluent customer base pushes the average order value up to almost £100. Continue reading →