Affiliate marketing 101

Posted on May 1, 2012 by Jay Singh

Here at CJ we recognise that the digital marketing world is one that is constantly evolving. We’re always looking at new technology and developments but, because of this, it can be easy to forget the basic principles of the affiliate world. So whether you’re looking for a quick refresher, you’re new to the industry or you just haven’t a clue what we do, here’s our affiliate marketing 101.

The basic premise behind the affiliate marketing model is actually quite simple; a publisher (website) generates traffic and interest from consumers (people who buy things) who then visit a merchant’s (brand that sells something) site.  If something is purchased the publisher will receive a percentage of commission. Continue reading →

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Take part in the European Affiliate Survey with the A4U

Posted on April 27, 2012 by Sophie MacKenzie

A4u has been a great resource for the UK’s Affiliate & Performance Marketing Sector over the past 10 years.  They’re currently running a European Affiliate Survey to look at comparing affiliate markets across borders.  The aim of this is to help anyone working in the affiliate sector to get a better understanding and gain further insight into how regional variations impact the industry.

If you want to have your say and make sure you’re involved in the research you can take the 2012 survey, there’s an iPad up for grabs as well.

Data will be collated by Affiliates4u only; the findings will be released prior to the upcoming pan-European a4uexpo conference in Barcelona, Spain, on 19th-20th June.

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Help CJ win ‘Publishers Choice of Network’ at the A4U awards

Posted on April 25, 2012 by Sophie MacKenzie

There’s one thing on everyone’s mind here at CJ, the A4U Performance Marketing Awards.  The coveted award of Publishers Choice of Network is up for grabs and we need your help as voting closes this Friday.

Please can you show your support for all the work we do and vote for us!

 

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Affiliate networking drinks – Grace Bar, London

Posted on April 23, 2012 by Peter Wright

We are a busy team as usual here at the CJ office, so mixing work and play is a great way for us to get things done whilst enjoying a bit of kickback time.  This is why on Thursday 26th April we will be heading down to Grace Bar in the City for the IAB’s affiliate networking drinks. These will follow on the AMC meeting at iProspect’s offices on Thursday.

We will be there from 5pm along with the likes of Skype, Criteo and Sky who are also sponsoring the event. It’s free to register for yourself and a guest, or if a sponsor then you can bring along up to 10 (we will). Massive thanks should go out to Fiona at Bigmouthmedia for organising what we are sure will be a great event.

Full details of the night and how to register can be found here.

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Bringing new information to football fans with Squawka and Paddy Power

Posted on April 13, 2012 by Sophie MacKenzie

We’re always trying to partner with innovative companies and offer exclusive opportunities for our clients; the latest is Squawka. 

Squawka is a unique sports TV companion web app that is launching in the UK working exclusively with CJ client and leading bookmaker Paddy Power. The free web app provides football fans with every playing statistic they could hope for and also integrates Twitter and Facebook so users can follow conversations surrounding football matches and players all in one place; this all happens alongside team news, lines ups, live action and analysis, results and latest odds.  It’s all kicking off for the European Championships in June.

What this means is that users can access an array of information and insight on different players, in real time.  This means users are more informed and involved in any bets they place with Paddy Power.  There’s more information to be found here; and if you want to sign up you can do so here too on squawka.com

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CJ launched new affiliate programme with Screwfix

Posted on April 3, 2012 by Sophie MacKenzie

It’s always exciting when we work with a new advertiser and today we announced the launch of Screwfix on the CJ network.  Screwfix is the UK’s largest multi channel supplier of trade tools and plumbing, electrical, bathrooms and kitchens products.  It’s great to see our portfolio of ‘home improvement’ advertisers growing, we currently work with; Homebase, BHS and Argos. Continue reading →

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Making mobile work for affiliates

Posted on March 30, 2012 by Eleanor Pickering

I recently penned an article for the Marketing Lounge on how mobile can work in the affiliate sector.  It’s something we’re always getting asked and I think it’s incredibly important to keep up to speed with new developments within the industry.

Mobile marketing has been a hot topic for years but, with the current ubiquity of smartphones and the leaps and bounds that have been made in the tablet market, the consumer base is now ready to respond. It feels like for the first time the channel really is worth shouting about both in terms of viability and profitability. Affiliates have an important part to play in the mix. Continue reading →

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ICS Learn launches exclusively on CJ!

Posted on March 29, 2012 by Rachael Cowie

ICS Learn is an experienced and dynamic distance learning organisation and the company has just launched its affiliate programme exclusively on the Commission Junction network.  ICS Learn run over 200 courses and tries to make learning accessible for everyone.  Skills, training and qualifications are an important part of today’s competitive economy and ICS do a great job at ensuring vital qualifications are available to a wide audience.  They are the world’s most experienced distance learning organisation.

To celebrate the programme launch and give our publishers a kick start their promotions, we’re offering a 10% discount on all iGCSEs, GCSEs and A-Levels, all you need to do is use the vouchercode “Spring”, the offer runs until the 13th April.

If you want any further details then all you have to do is get in touch with me at rcowie@cj.com, we’re always here to help.

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Publisher highlights with…SupersonicAds

Posted on March 27, 2012 by Jay Singh

Social gaming has really taken off in recent years with such successes as Farmville and Words with Friends whose reach runs into the tens of millions.  The demographic suits many brands and there’s some real benefits to ‘in game’ advertising.  Advertisers can run on a CPA, CPL or cost per install basis.  One of the major publishers in this market is SupersonicAds and we thought we would give our readers some insight into what they offer.

SupersonicAds is a provider of in-social-game brand and direct response advertising solutions.  This includes video, brand engagement, and direct response campaigns which run to over 500 games, publishers, and social networks.  Their expertise runs across branded content, direct response advertising and mobile engagement as well as being fully integrated with the Facebook credit programme.  This means that brands can use this to build their presence on the social network.

If you’re an advertiser and you think you’re interested in social gaming then do contact the team at CJ, and if you’re a publisher and you want your offering featured on the CJ blog then please do get in touch as well.

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Learning about new digital innovations with Virtual Mob

Posted on March 26, 2012 by Owen Hancock

The wikipedia definition of augmented reality takes a minute or so to understand “Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.”  In a nutshell: digital overlay to real stuff.

This technology used to be pretty hard to come by, it was expensive and out of reach for most developers and brands, however, as time and money has been invested in the platform it’s becoming increasingly popular and is being used in incredibly innovative and engaging ways.  At the CJ innovation day last week we were privy to a new publisher who has developed augmented reality into an exceptional new kind of publishing software. Imagine being able to take a photograph of the high street you’re about to walk down to do your shopping and being presented with the special offers, deals and discounts at shops, restaurants and bars all the way along the road. It would make shopping around and disappointed purchasing because you found a better bargain two shops down a thing of the past. This is soon to be a reality, an augmented reality, with ‘Virtual Mob’.  Continue reading →

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