Here at Commission Junction we ensure that we speak to our clients on a daily basis – we learn a lot about the ins and outs of their brands to ensure we’re designing an affiliate programme which is suited to their specific needs. We thought it was worth sharing some of these issues and concerns, it’s interesting to see what other people in the industry think.
We picked up with Katie Sebire, online marketing manager at Directline holidays. She talked about what she thinks are the biggest gripes within the affiliate industry and what Directline holidays is up to at the moment.
CJ: How long have you worked in affiliate marketing?
KS: I have been in affiliate marketing for over five years now.
CJ: What attracted you to the sector?
KS: The affiliate landscape is always changing. We’re seeing new affiliate business models emerging all the time with innovative and exciting ideas and technologies. There are always things to learn and affiliates to meet which helps to keep the industry fresh and exciting. I have enjoyed moving from the network side to the merchant side as I’ve been able to put all I have learned (through working on some top affiliate programmes) into practice to benefit and grow the Directline Holidays affiliate programme
CJ: What technologies are you investing in at the moment? Continue reading



Stop Online Piracy Act – The Wikipedia Blackout
Earlier today (18/01/2012) at 5am the English speaking version of Wikipedia began to stage
a 24 hour blackout protest, the first of its kind in Wikipedia’s history – in fact I can’t think of another time in the internet’s history when a prolific site staged such a protest. The entire thing is a result of legislation being proposed in the US SOPA (stop online piracy act). If made law, this legislation will expand the ability of US law enforcement and copyright holders in the fight against the online trafficking in intellectual property and counterfeit goods. Things that happen in the US are always important, we are now a global society connected by the internet, so it’s vital we keep up to speed with the laws and legislations being discussed and implemented across the globe.In a nutshell the bill would allow the US Department of Justice and copyright holders to seek court orders against websites accused of facilitating copyright infringement. This could bar online advertising networks from doing business with the websites in question. Supporters of the bill say it protects the intellectual property market and industries; whilst opponents, such as Wikipedia, claim it’s a violation of the first amendment and freedom of speech.
So what does this mean for sites such as Wikipedia? Well if we take the site under the label of internet search engine, it could be forced under the new legislation to remove links to hundreds of sites deemed “infringing” of the new laws. Then it would mean trawling through thousands of links every time one site is deemed an infringement of the new law. Smaller, free knowledge sites may not have the resources to undertake such a task and could be forced to shut down entirely.
The structure of the internet is fantastic and revered because of these smaller sites and because everyone has a voice – and don’t forget, some of the larger sites with teams that can handle this were once small teams. The internet could be a very different place if this becomes legal. It will be interesting to see if today’s events have any bearing on the legislation being passed, whether Wikipedia will get their message across will remain to be seen.
I think that this law could have huge, detrimental impact. Whereby piracy is a huge issue within the online world, I don’t see how this is the answer. There’s a huge lack of knowledge behind the legislation and it’s our job, those of us who are employed in the online world I mean, to ensure people are educated and understand the inner workings of one of the largest sectors of society. I’m sure there are similar concerns within UK government and discussions on how to attack online piracy, and if this is passed in the US it may only be a matter of time until we’re hearing similar murmurs.