Egg-cellent Easter Tips for Publishers

Memories of Easter may include a copious amount of chocolate and very little else, but it is actually the longest bank holiday in the British calendar.

With changeable weather at this time of year and kids being off school, there is an abundance of families looking for fulfilment and online traffic longing for inspiration. It’s an ideal opportunity for publishers to build closer relationships with their advertisers and grow revenue from their audience.

Easter advice

Whenever there is a seasonal peak, the first thing any publisher should do is delve into past activity – look at what has worked and what has failed in the past. Look at who you have worked with, who has run initiatives and if you are not working with those advertisers anymore, who might you be able to on-board specifically for this season?

What is more, do not forget that Easter is changeable. Last year we celebrated at the end of the month, right on time for pay day. This year it is not the case. Purses might be a little tighter and you should be sympathetic to that. Do not pull your deals down straight away, make sure there is longevity to your partnerships. Work with merchants to ensure you are optimising any offers for the Easter and pay day weekends.

Also avoid the obvious pitfalls of not comparing like for like periods when analysing past performance, it would be an easy mistake to make.

A helping hand

There are an array of tools available, some more sophisticated than others. We have recently made significant upgrades to our publisher portal, which makes discovering relevant merchants much simpler for publishers.

Yet there are others which are grand in effect, but simple to construct and execute. For example; CJ offers a product widget so you can list multiple products in one widget – an Easter bundle could be an engaging seasonal concept to get your audience shopping. This is easy and quick to use so you could even change what you are promoting depending on the weather and it is not just products either - you could be promoting PictureBox for a movie marathon if it is a wet weekend or perhaps encouraging people to enjoy the sunshine at Chessington World of Adventures?

Make sure you take advantage of the tools available, but also check any promotions you have on your site are relevant to consumer interest – in our rather murky April that is probably going to be weather dependent.

Next steps

It is not just about the more tangible elements of what makes you a good publisher, there is an equally important softer side that is built around relationships. There is a multitude of advertisers with great offers.

Why not try to engage with them by securing their products as a selection of prizes on your site? It is ideal for their brand exposure, it will drive more interest in your site and generate more traffic to your advertiser’s site as well.

A treasure hunt is a timely and fun activity for users and will keep people on your site for longer, in our experience taking that extra step has been well worth the effort!

Traffic on your merchant’s pages might be looking to purchase on a corporate basis. It is a great time for gifting, so targeting a B2B audience is definitely worth remembering. It might even be a time for you to schmooze some of your key contacts with some surprise Easter hampers and chocolate gifts and make sure you’re front of mind when they dish out their best offers.

Exclusive offers

On the subject of exclusives, there are only so many to go round. If you have missed out, don’t despair. The likelihood is that generic codes or promotions are going to include words or phrases related to the theme. If someone is to see ‘Easter10’ for 10% off there is a strong likelihood that while it may not necessarily be the strongest offer available, the consumer is not going to look any further given that it is a timely and relevant promotion.

You can also support yourselves by having relevant opportunities on site, a specific themed newsletter, or seasonal opportunities, where you traffic can gravitate towards to give merchants a reason to work more closely with you. Whether that’s on a product level, a promotion specific to one line of products or just generically for the merchant.

Keep it simple and think of your audience and the journey they may make around the site. If you’ve got a specific Easter deals section make sure it can be navigated to from the homepage and lists everything clearly.

The main thing to remember is it’s probably a time to enhance what you’re doing and make it relevant to the season, you don’t want to overhaul everything as your traffic is likely to be up – to use an old cliché, if it’s not broken don’t try to fix it.

Just build on your own knowledge, ensure you’re engaging with your audience and serving them with opportunities that resonate with their needs. It’s this that’s going to drive conversions and earn you more commission.

- See more at: http://performancein.com/news/2014/04/09/ten-egg-cellent-easter-tips-publishers/#sthash.TlDvkRbq.dpuf

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Join us at Affiliate Management Days, London

Innovation is at the heart of the performance marketing industry.  There are constant developments into new methods and processes to evaluate and analyse consumer behaviour, optimise towards market trends and develop or improve marketing techniques.  This constant development and change makes for a fast paced industry and it’s often hard to keep up!

For anyone in the affiliate world it’s vital to invest in learning and education, and it’s why the various trade shows and events held across the UK are so well regarded.  There is a wealth of experience and knowledge which can help advertisers, publishers, partners and networks alike.

A few of the Commission Junction team are speaking at the up and coming Affiliate Management Days conference in London.  It’s a great chance to meet peers and discuss developments within the industry.  Continue reading

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Celebrating the PMI Shortlist

This week the hotly contended Performance Marketing Award shortlists were announced, and CJ’s been celebrating with our eight nominations.

TUI, Argos and Homebase have all been nominated for two awards each in the best managed, best use of multi-channel marketing, the travel and leisure award and the retail award.

But what’s more, our very own Lauren Forbes has been nominated for the hotshot rising star award…and she needs your votes. If you value Miss Forbes as much as we do you can cast your vote here. Continue reading

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CJ goes to London Fashion Weekend

Commission Junction’s increased focus within the fashion sector made it more than necessary that CJ attended London Fashion Weekend accompanied by three key Fashion Publishers that work on our clients such as Gap, Laura Ashley and Boohoo.

On the first day of the Vodafone London Fashion Weeekend some of the more fashionable members of the CJ team, including Monika, Caroline and myself, played host to SheerLuxe, Shopcade and ShopStyle for a day of Fashion delights and goodies galore at the beautiful, Somerset House.

LFW Group Image

Left – Right: Caroline, Jessica, Alina, Cristina, Rachelle, Monika

 

 

 

 

 

 

 

 

 

Alina from Shopcade, Cristina from ShopStyle and Jessica from SheerLuxe joined CJ’s ladies and enjoyed all that LFW had to offer. First things first, the most important thing is the Goody Bag! A Julien Macdonald Black tote filled with delights such as a mini Essie nail varnish, Label M hairspray or blowout spray, Lavazza coffee, Beauty Bar and Maybelline Baby Lips Lip balm.

TheOutnet.com Trend catwalk was an awe inspiring gala of metallic, flower patterns, sports luxe, lace textures and decadent jacquards. We sat front row, able to fully immerse ourselves in the styles for SS14, Spring/Summer we are ready for you!  The Catwalk provided insights into how we can best promote our Fashion Advertisers in line with the up and coming SS14 Fashion Trends.

Catwalk image

Catwalk image

 

 

 

 

 

 

 

The Vodafone free Maybelline red nail polish for Vodafone customers was readily accepted by myself and Monika with Christina bagging a free Vodafone Maybelline manicure! Not bad at all. Maybelline had a fun photo booth, and we all know how much CJ love a photo booth!

The Scavi & Ray Prosecco bar was a treat for all, we never say no to bubbles. We proceeded to sip and walk around, looking at all of the designers as they tempted us with discounts galore and previews of new season products.

CANON 360 Image

Canon 360 Experience – Carolina and Rachelle!

 

 

 

 

 

 

 

The Canon 360 experience was Caroline’s highlight of the day. A one second moment captured by a rim full of Canon Camera’s all set to catch every angle, amazing!

All in all a joyous day out with a few of our Fashion Publishers.

 

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CJ sponsors Performance Marketing Guide 2014

One of the great things about working in the performance industry is that it’s always changing, it makes for a dynamic environment but it can also be confusing to those who are new to the space.  Continue reading

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The psychology behind e-commerce

Working closely with so many companies means we’re always learning.  Whether that’s about the latest technology innovations or insights into the online advertising market.

The latest snippet of insight which sparked conversation was Vouchercloud’s ’Consumer Psychology & the E-Commerce Checkout’.

It paints a somewhat painful picture of how impatient we are and how much we’ve come to rely on exceptional service, design at a bargain cost with our online retail experience.

There’s a lot of information to take in but it’s well worth checking out!

 

Consumer Psychology and the E-Commerce Checkout – An infographic by the team at vouchercloud

 

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IAB reveal results from second Online Performance Marketing study

 

The IAB and the affiliate marketing council have worked with PricewaterhouseCoopers over the past two years to build a portrait of the affiliate and lead generation industry.  Today the research project reveals that advertisers spent £1 billion on “Online Performance Marketing” in 2013, that’s huge growth of 15% on 2012.

It’s important to recognise the position of the performance market, in a world where marketers are always chasing new ways of engaging with their audience the performance industry needs to ensure it’s continually growing and innovating to play a valuable part in the wider marketing mix.  Continue reading

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Commission Junction expands portfolio of travel clients with TUI Specialist Holidays Group

16 October 2013: Specialist Holidays Group (SHG, a division of TUI Travel PLC) today announces the launch of an exclusive affiliate programme with global performance network, Commission Junction (CJ).  SHG has worked with CJ for 6 years on its Crystal Ski and Thomson Lakes & Mountains brands.  This new appointment will launch programmes for several more of SHG’s brands; Hayes and Jarvis, Sovereign Luxury Travel, Meon Villas and Citalia.

The Group concentrates on offering a range of high quality, specialist holidays for discerning travellers seeking flexibility and outstanding value for money.  The new affiliate partnership will look to increase the online presence of all Specialist Holidays Group brands, with a targeted programme that drives digital presence for the individual brands as well as generating incremental value for the business.

The decision to expand the partnership was taken to enable Commission Junction to provide a consultative service for the UK online marketing team across all brands under the SHG umbrella, as well as offering a comprehensive reporting suite to deliver detailed analysis to the wider marketing team.

Working with the online marketing team, the SHG affiliate programme will compliment all digital activity for the Group driving cost effective and engaged traffic across all brands.

Rob Sillars, Head Of Digital Marketing at Specialist Holidays Group commented;“We are thrilled to appoint Commission Junction across the SHG brands. They have proved themselves as the perfect partner to support us in delivering our affiliate ambitions and we look forward to working with them to make affiliate marketing a key part of our digital marketing strategy for SHG.”

Eleanor Pickering, Head of Advertiser Development at Commission Junction said: “We’re delighted that SHG has expanded its partnership with Commission Junction.  There is a lot of potential to build on the current affiliate programme and we look forward to growing its online presence using our strengths, knowledge and relationships with travel publishers.  The appointment is testament to CJ’s knowledge of the vertical sector which is evident in our growing portfolio of clients.

- ends -

Notes to editors

Commission Junction: Partnerships in Action

We’ve built the world’s largest affiliate marketing company on three words: results, relationships and service.

We believe people and partnerships are as vital as the advanced technology we use.  This stellar combination of people and technology helps us deliver amazing results based on wholly measurable brand actions.

Our teams match expertise in shaping highly specific and optimised digital brand strategies with a network of innovative publishers established in the UK and around the globe.

We’re part of ValueClick Inc., a world-leading online marketing company, which means our teams benefit from exposure to constant innovation and a focus on service in online marketing.

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Deeplinking tool for publishers updated

We are thrilled to announce that Commission Junction now has a Deep Link Generator that allows publishers to create a deep link to a product or promotion without having to log into the interface. This new tool will save publishers a ton of time and includes additional functionality available in the interface. Through this downloadable bookmarklet publishers will be able to add SID’s, encrypt links or choose from multiple PID’s. To get access to the tool and learn more, check out our deep link generator video.

Did you know that advertisers who allow deep linking average more than 50% more sales on deep links? Most content publishers don’t link to an advertiser home page and need access to specific products to do blog posts. The deep link generator only works for advertisers that currently allow deep links, so now is a great time for advertisers to get in the game and allow deep linking. Commission Junction will be working with advertisers to encourage them to update their settings.

This is the first of many new content innovations that make it easier for publishers and advertisers to work with Commission Junction.  So stay tuned for more content updates and happy deep linking!

Just follow these three easy steps and download the tool on cj.com: http://www.cj.com/publisher/cj-deep-link-generator.

One: Visit an advertisers site and locate a product to promote.

Two: Click the bookmarklet in your toolbar.

Three: Copy and use the link immediately.

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The super early bird catches the Performance Marketing Insights discount

We have only just recovered from our excursions in Amsterdam attending a4uexpo Europe, learning, network and discussing international developments in the world of performance marketing.  But PerformanceIN is it again as Performance Marketing Insights: London 2013 nee a4uexpo London will soon be upon us.Performance INsight

If you want to be one of the uber-organised elite you can book your tickets now.  Super Early bird tickets are available until Friday 19th July so make sure reserve your ticket here: http://performancemarketinginsights.com/london/register/ Continue reading

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